ESTE ARTE 2025
11th EDITION
January 4-7, 2025
Pavilion Vik

VIP PREVIEW
Saturday, January 4

5 - 10 pm

OPEN TO THE PUBLIC
Sunday, January 5
Monday, January 6
Tuesday, January 7

5 - 10 pm

PAVILION VIK
Ruta 10, Km 182,500
José Ignacio, Uruguay

SATURDAY, JANUARY 4

SUNDAY, JANUARY 5

MONDAY, JANUARY 6

TUESDAY, JANUARY 7

WEDNESDAY, JANUARY 8

CULTURAL SUMMIT |
GUEST CURATORS

ESTE ARTE Cultural Summit brings together some of the most insightful art curators, artists, and cultural influencers. They are all at the forefront of the contemporary art world and offer thought-provoking discussions that are sure to inspire. This program promotes a dynamic and vibrant cultural ecosystem, encouraging meaningful conversations and fostering a deeper appreciation for contemporary art.

FRANCES MORRIS
Curator, art historian and writer, Frances Morris was Director Tate Modern from 2016-2023.  Frances has made many exhibitions and publications, including acclaimed retrospectives of Louise Bourgeois, Yayoi Kusama, and Agnes Martin, most recently co-curating Hilma Af Klint & Piet Mondrian: Forms of Life. As Director of Collections, International Art from 2006 to 2016 Frances led the transformation of Tate’s International Collection, strategically broadening and diversifying its international reach and representation, as well as bringing photography, moving image and live art into the institution for the first time through acquisitions, displays and exhibitions. Frances is currently a Distinguished visiting Professor at Ewha Womens’ University, Seoul, S.Korea, 2024-2026.  She is a Fellow of the London Centre for the Humanities, an Honorary Fellow of King’s College Cambridge and has recently been awarded a D. Lit from the Courtauld Institute of Art. Frances is a Trustee of the Whitechapel Gallery and on advisory boards to a number of international museums including Mori Art Museum Tokyo, MNAC Bucuresti and Serralves, Porto.

MARCELA GUERRERO
Born and raised in Puerto Rico, Marcela Guerrero holds a PhD in art history from the University of Wisconsin, Madison. Is the DeMartini Family Curator at the Whitney Museum of American Art, New York. Most recently, she co-curated with Angelica Arbelaez Ilana Savdie: Radical Contractions. Guerrero also curated no existe un mundo poshuracán: Puerto Rican Art in the Wake of Hurricane Maria and Martine Gutierrez: Supremacy in 2022-23. She was part of the curatorial team that organized Vida Americana: Mexican Muralists Remake American Art, 1925-1945, and also curated the 2018 exhibition Pacha, Llaqta, Wasichay: Indigenous Space, Modern Architecture, New Art. From 2014 to 2017, she was the Curatorial Fellow for Radical Women: Latin American Art, 1960-1985 organized at the Hammer Museum in Los Angeles. Prior to joining the Hammer, she worked in the Latin American and Latino art department at the Museum of Fine Arts, Houston. Guerrero’s writing has appeared in several exhibition catalogues and in art journals such as ArtNexus, Caribbean Intransit: The Arts Journal, Gulf Coast: A Journal of Literature and Fine Arts, Interventions: International Journal of Postcolonial Studies, and Diálogo. 

MERURO WASHIDA
Director, Towada Art Center / Associate Professor, Tokyo University of the Arts.WASHIDA was born in Kyoto in 1973. He was a curator at the 21st Century Museum of Contemporary Art, Kanazawa from 1999 to 2018. He received his master's degree from the University of Tokyo, where he studied art history. He specializes in contemporary art history and museum studies, and curates contemporary art and architecture exhibitions and projects. His major curatorial works for the 21st Century Museum of Contemporary Art, Kanazawa include “Kazuyo Sejima + Ryue Nishizawa / SANAA” (2005); “Atelier Bow-Wow” (2007); “Kanazawa Platform 2008” (2008); “Jeppe Hein” (2011), “Shimabuku” (2013); “Starting Points: Japanese Art of the ‘80s.” He was the curator of the Japan Pavilion at the 57th Venice Biennale held in 2017 and Aichi Triennale 2019. From 2020, he became the director of Towada Art Center, where he co-curated “Inter + Play” (2020-21).

ART FAIR |
CURATORIAL VISION

Is it essential to experience these artworks in person,
or can it simply be viewed online?

SOLO SHOWS Each exhibitor presents one artist. It is possible to present a single artwork, an installation, or several pieces as long as they all come from one single artist.

FIRST VIEWS All the works will be exhibited for the first time. In the case of artists actively producing, it is required that the works have not been previously exhibited in any galleries, museums, or other venues.

LANDMARK In the case of deceased or inactive artists, it is expected that their work has historical relevance, demonstrating an impact on the development of a region, a culture, or the art world in general.

PHYSICAL FORMAT It is important that the projects answer that question. The works presented in the physical format must be related to the current physical context, considering their materiality, tangibility, physicality, perspective, and installation.

DIGITAL FORMAT Each gallery must have all their available works accessible in digital format. Galleries will have a scheduled gallery presentation time in the program and a specific space equipped with digital display technology to facilitate detailed business meetings.

DEEP DIVE If the exhibiting artist is physically present, a guided tour of their stand will be organized during opening hours. If the artist cannot be present, a virtual guided tour of their studio will be planned.

ICONIC Galleries will be selected based on proposals that are iconic, thought-provoking, and demonstrate artistic quality and conceptual coherence. The influence and caliber of the artist or the work must be considered in terms of understanding the past, present, and future of artistic creation.

ROOTED Each project must reflect the artist's unique vision and their contribution to the world of contemporary art. Special value will be placed on works created considering the context of the platform in Uruguay.

ART FAIR |SELECTION COMMITTEE

The exhibitor’s proposals have been evaluated by a selection committee composed of six distinguished philanthropists and collectors of national and international renown.

Amalia Amoedo is a philanthropist, art collector, and patron. For over two decades, she has actively supported artists, cultural agents, and numerous institutions independently, consolidating with the creation of the Fundación Ama Amoedo numerous years of accompaniment of the contemporary art scene. She is currently a member of the Acquisitions Committee of the International Latin American Circle of the Pompidou Center (Paris), the Committee of the Latin American and Caribbean Art Fund of MoMA (New York), the International Committee and former president of the Fundación Arteba (Buenos Aires), the Association of Friends of Museo de Arte Moderno de Buenos Aires, and the International Advisory Council of the Americas Society (New York). 

Aline Herrnstadt is an architect, art historian, and curator. With a degree in architecture from the Technion Israel Institute of Technology (1991) and a Specialist Diploma in Art History and Heritage from Universidad Claeh (2021), she has a strong foundation in both design and cultural studies. Aline has been actively involved in continuous education at the Fundación de Arte Contemporáneo (FAC) since 2016, demonstrating her commitment to the contemporary art scene. She curated the exhibition “Precaria” for the 35th Season at the Espacio de Arte Contemporáneo (EAC) during the 2019-2020 season. In addition to her curatorial work, Aline is a passionate collector of contemporary and modern art.

Elianne Litwin is the co-founder and manager of Magma, a dynamic space dedicated to fashion, design, and lifestyle. With a deep commitment to pushing creative boundaries, Elianne also co-founded Magma Futura. This platform navigates the intersections of design, art, and technology, experimenting with the possibilities of future innovations. Through these ventures, Elianne has consistently explored new horizons, merging aesthetics with forward-thinking concepts to shape the future of design and creative expression.

Mohamed Julien Ndao started to develop his passion for art 15 years ago through his friendship with the gallerist Sandra Thireau-Recio in Switzerland. Born in Paris, growing up in Senegal, and moving to Europe in his young college years, Mohamed has gained extensive exposure to different cultures and ways of expressing art. He is the founder of Okapi Energy Group, a commodity merchant company based in Geneva, whose activities expand in Africa, but he also acquired a Norwegian company, Manta Marine Technologies, covering the European market for decarbonization of the shipping industry. Mohamed was appointed as Honorary Consul of France for the city of Rosario in Argentina, where he lives with his family. He is involved in various philanthropic and arts initiatives with his company, Okapi.

Alberto Rebaza is an art patron and collector who has played a significant role in the development of contemporary art in Peru and Latin America since the 1990s. He has actively supported artists, cultural agents, and institutions across the region. Alberto is the Vice President of the Lima Art Museum (MALI), a member of the Latin American Board of the Guggenheim Museum, and a member of the International Acquisitions Council of the Reina Sofía Foundation. In 2015, he founded Residencia del al Lado, an artist residency adjacent to his home, further solidifying his commitment to nurturing the arts.

ABOUT
ESTE ARTE

ESTE ARTE will celebrate its eleventh edition from January 4 to 7, 2025, at the Pavilion Vik, José Ignacio. Over the past decade, we have created and nurtured a strong, healthy, and sustainable art system. ESTE ARTE Cultural Summit & Art Fair will feature a carefully curated selection of galleries, each showcasing their most noteworthy artists, selected exclusively for our audience in this unique enclave. While we're excited to present international artists, we're equally dedicated to promoting the local art scene, thereby positioning Uruguay as a true powerhouse in the global art landscape. At ESTE ARTE, we believe that art is not just a display of talent but a source of beauty, emotion, and inspiration. We understand the importance of creating a space where art lovers can come together to appreciate the value and impact of each piece. Our goal is to provide a venue where artists and galleries can showcase their finest work while also fostering a community of individuals who share a deep appreciation for the arts.

ABOUT LAURA BARDIER
Founding Director of ESTE ARTE, as well as Executive Director of the James Howell Foundation in New York. Previously, Bardier held key positions at the Cultural Department of the Municipality of Napoli (Italy) and significant private collections in the United States. She has curated exhibitions in Uruguay, Italy, and the USA; her writing on contemporary art has been published in Domus Magazine, Arte al Día, Review, and Infonegocios. Bardier was a member of the National Committee of Visual Arts of Uruguay and is a Board member of ArtTable, ICI - Independent Curators International, and Creative Time.

CULTURAL PROGRAM IN COOPERATION
Once again, ESTE ARTE offers a rich Cultural Program in collaboration with various national and international institutions, which reflects and promotes the importance of working together.
Fundación Ama Amoedo (FAA). An art residency founded by Argentine art collector and patron Amalia Amoedo in José Ignacio, at Casa Neptuna.
Centro de Exposiciones Subte. Space that stands out as a center for training, research, production, and dissemination of contemporary art. In collaboration with María Eugenia Vidal, director of the Subte.
MACA (Museo de Arte Contemporáneo Atchugarry). A 90-acre Museum of Contemporary Art in Manantiales, in Manatiales, Uruguay.
CAMPO. Art residency founded by American-born photographer Heidi Lender in Garzón, Uruguay.